Chicago, IL (PRWEB) October 19, 2011

Many people will remember the 1950?s TV Show Sherriff John, where the star serenaded kids with, ?Put another candle on my birthday cake, I?m another year old today.? For people that grew up watching Sherriff John, and those who didn?t, the number candles on their birthday cakes are rapidly adding up. According to the U.S. Census Bureau, Baby Boomers are currently turning 65 at a rate of 10,000 per day, a fact not lost on anti-aging marketers who are betting they won?t take it lying down.

According to health and beauty industry annual sales data, baby boomers spend an estimated $ 80 billion dollars on the latest anti-wrinkle creams, anti-aging supplements, balding remedies, diet pills and so-called sexual enhancement products a year ? a number that?s expected to mushroom to $ 114 billion by 2015.

?No question, most boomers (myself included) want to do everything possible to forestall the aging process, but many people are become increasingly cautious about over-hyped, anti-aging products lacking solid research,? said Susan Allan, a marketing expert and consultant. ?What worries us is the high cost of prescriptions, and lack of affordable insurance, is causing some people to rely solely on inferior supplements, while ignoring potentially catastrophic health issues in their lives, such as heart disease, which kills one million people a year, and is the leading cause of death among women in the U.S.?

Consumer groups and governmental watchdog committees are advising everybody ? regardless of age ? to exercise common sense before purchasing any new anti-aging product. For starters, they suggest researching exactly who?s behind a given supplement, and above all? ask questions. For example, did a slick marketing group cook up the product to make a fast buck? Or did it originate from sound scientific research with the input and backing of medical doctors and professionals?

For example, there?s a product called Marine D3 ? a sea-based, anti-aging supplement that?s attracting considerable attention these days. There are a number of things that make this product well worth checking out, not the least of which is that a well-respected medical doctor has put his good name and reputation behind the product.

Records show that Dr. Richard Linchitz is an honors graduate from Cornell University Medical College, who completed his residency at the University of California?s Moffitt Hospital in San Francisco. ?His standing as a medical doctor, and his certification by both the American Board of Psychiatry and Neurology and the American Board of Pain Medicine, among others, lends credibility to this particular product,? noted one consumer advocate. ?Also, the fact that anybody can pick up the phone get in depth information about the product at 855-275-5905 is refreshing.?

The key ingredient in Marine-D3, and what has stirred so much interest among aging baby boomers concerned about heart health, blood pressure and joint pain and other health issues, is Seanol ? an ocean extract that has been shown to be 100 times more powerful than other better-known antioxidants, including vitamin c, vitamin e, blueberries and green tea.

?In all my years as a physician and decades studying nutritional supplements, I?ve rarely seen so many heath benefits in one substance,? said Dr. Linchitz, who led a team of scientists to formulate Marine-D3. ?Keep in mind, land-based antioxidants like resveratrol from red grapes are grown in a controlled farm environment without exposure to weather. They don?t have the built-in defense systems or the potent chemical make-up of Seanol.?

While industry experts expect baby boomers to continue snapping up anti-wrinkle creams and opting for cosmetic surgeries in growing numbers for the foreseeable future, they also believe people will become increasingly smart about doing their homework before ordering and ingesting an over-hyped anti-aging supplement that may not have sound scientific and medical footing.

?That?s good news for consumers, but a ?wake up? call for marketers hoping to make a fast buck.?

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