Keyword Research - How to Create an Effective Keyword List
By Herman Drost
Part 2
Wordtracker is the most popular and effective SEO tool used by search engine marketers. WordTracker allows you to do a comprehensive search for related keywords, provides the number of searches for your keywords, then compares their popularity in the search engines with how competitive they are. Ideally you want to use keywords that receive a high number of searches but don't have many competing web sites for the same keyword.
Using the free trial at WordTracker my comprehensive search for Spanish Shirts generates this list:
1. spanish shirts
2. spanish clubs
3. football shirts
4. overseas clubs
5. ebay
6. online shopping
7. online auction
8. apparel
9. spanish
10. t-shirts
11. sports memorabilia
12. ebay.co.uk
13. Spanish
14. real madrid
15. tshirt
The enhanced version would display 285 keywords here. If I click on Spanish Shirts I get a table showing keywords taken from all Dogpile & Metacrawler queries over the last 90 days.
Count = 4 This shows the number of times a particular keyword has appeared in the database.
E.g. The database currently holds 327967786 words. A count of 4 tells you that this particular word has appeared 4 times (this is over 90 days). The keywords are taken from major metacrawlers (a service that queries all the main search engines simultaneously).
Predict = 7 This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories today.
Since Spanish Shirts generates a small number of searches, I will search on a broader term ie Spanish or T-Shirts
Spanish
spanish 3407 6009
spanish dictionary 3183 5614
spanish translator 2295 4048
spanish music lyrics 2114 3728
spanish translation 1892 3337
spanish english dictionary 1352 2384
english to spanish 1049 1850 dig
spanish to english dictionary 1040 1834
spanish to english 1033 1822
spanish babes 990 1746
learn spanish 989 1744
spanish american war 987 1741
english to spanish translation 778 1372
spanish to english translation 747 1317
english to spanish dictionary 745 1314
The first number beside each keyword is the count, the second is the predicted number.The list above generates higher numbers than Spansih Shirts because of their popularity. This is useful because it gives you another angle to attract traffic to your web site. For example you could create a page on how to learn spanish by integrating the keywords "learn spanish" in your article. The traffic this page receives may help sell more Spanish Shirts because the visitors will
visit the rest of the site.
T-Shirts
Here are the related words for the keyword T-Shirts generated by WordTracker.
1. t-shirts
2. funny t-shirts
3. tshirts
4. t-shirt
5. tee shirts
6. tshirt
7. shirts
8. tees
9. funny t-shirt
10. funny shirts
11. cool t-shirts
12. tee
13. funny t shirts
14. funny
15. humorous
If you do a deeper search on t-shirts you get:
t-shirts 1146 2021
t-shirt 805 1420
funny t-shirts 622 1097
custom t-shirts 375 661
christian t-shirts 185 326
t-shirt designs 180 317
blank t-shirts 147 259
t-shirt design 146 257
japanese t-shirt 145 256
wholesale t-shirts 139 245
white t-shirt 126 222
vintage t-shirts 123 217
white t-shirts 111 196
cool t-shirts 102 180
rolling stones t-shirts 102 180
If you subscribe to the paid version of wordtracker you will get another 85 words.You also have the choice of digging deeper on each of the keywords above if you want to view words related to the one you chose.
Conclusion.
Doing keyword research before you write the content for your web site will help you to identify what angles you can use to attract the search engine spiders. If you create different pages that include these keywords you gain extra traffic because they receive a high number of searches.
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Herman Drost is a Professional Web Designer,
SEO Specialist, Writer and Publisher.
http://www.drostdesigns.com/
Custom T-shirts -- Put Your Company Logo on Cotton!
By Kelli Fassbender
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. In addition to outfitting your company with the custom apparel, you can market your brand by distributing the custom designed clothing to your customers and potential clients.
Ordering custom t-shirts is easy: you can contact a local printer to make them, or you can design and order them online. There are several websites that have t-shirt design interfaces in which you can design and order your t-shirts entirely online. Whatever type of company you choose, however, you will want to make sure that the process they use is screen-printing rather than heat transferring because the prints will last longer and look more professional.
Because printing prices can vary drastically, you should get quotes from several different companies before ordering. The benefits of ordering online include convenience, not having to pay taxes on the goods, and in some cases, complimentary shipping. The benefits of using a local screenprinter include being able to see the goods before you purchase them, and perhaps, speaking directly with the artist. A downside to ordering locally includes having to go to the local screenprinter to place your order and then picking the items up yourself. If you order online, however, you will have the items shipped directly to you. An online screenprinter that we find very reputable for printing company apparel and custom t-shirts is DesignAShirt.com. Check the yellow pages for local printers.
Whether you are ordering locally or online, the entire process from ordering to receiving your apparel should take around 2 weeks. If you need the apparel faster, you can opt for other production and/or shipping methods for additional fees. Some companies can get the goods to you from the time of ordering in as early as three business days.
Ordering your own company t-shirts is not the only way to advertise on apparel. Inquire about sponsoring community events that are coming up in your area. These events may have their own custom t-shirts in addition to other promotional materials that you could have your company logo printed onto if you are helping sponsor it. Such events include fundraisers, sporting events, and school functions. Check your local papers and community newsletters for more information about such community events and sponsorship opportunities.
Kelli Fassbender is a writer and designer for Custom-t-shirts.info. This article is provided courtesy of custom-t-shirts.info and can be reprinted as long as the author and company information is included. Custom-t-shirts.info offers advice for printing, sizing, and pricing custom t-shirts. For more information about custom t-shirts visit: http://www.custom-t-shirts.info.
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